Sell Your Home, Not Your Profit.

The modern, commission-free way to sell your property. Get full control, AI-powered tools, and save thousands in agent fees. Welcome to Properly.

List Your Property for Free

The Modern Real Estate Toolkit

AI Listing Creator

Generate compelling, professional property descriptions in seconds. Our AI helps you showcase your home's best features to attract the right buyers.

Analytics Dashboard

Track your listing's performance with real-time data on views, saves, and buyer interest. Make informed decisions to sell faster.

Direct Buyer Chat

No more middlemen. Communicate directly with interested buyers to answer questions and schedule viewings on your terms.

AI-Powered Search

Find your dream home faster. Our smart search understands what you're looking for, from 'a family home with a big garden' to 'a modern city apartment'.

Intelligent Match Score

Instantly see how well a property fits your needs. Get a personalized match score with clear reasons based on your preferences.

Property Comparison

Compare your top choices side-by-side. Our AI provides a clear summary of the key trade-offs to help you decide with confidence.

Gain a Professional Edge with Properly Pro

Upgrade to access advanced AI tools that give you unparalleled market insights and help you close the best possible deal.

Upgrade to Pro
Advanced Market Analytics
Listing Boost
AI Renovation Visualizer
AI Buyer Insight

Your Equity is Yours to Keep.

Properly is built on a simple, transparent foundation. We believe you've worked hard for your home, and you deserve to keep the profit from its sale. We provide the professional tools so you can sell with confidence, without the 2-3% commission fees.

  • Zero Listing Commission
  • Full Control Over Your Sale
  • Direct Negotiation with Buyers

See Properly in Action

Seller Analytics Dashboard Buyer Search Page Listing Detail Page with AI Match Score

Trusted by Sellers and Buyers Across Australia

"Selling with Properly was a revelation. The process was straightforward, the analytics dashboard was incredibly insightful, and we saved over $22,000 in commission. We felt completely in control."

- Sarah & Tom K., Melbourne, VIC

"The AI search and match score made finding our new home so much easier. Being able to chat directly with the seller was a huge plus—no more waiting for an agent to reply."

- David L., Sydney, NSW

"The AI tools are a game-changer. The description writer created a beautiful narrative for our home, and we sold in just three weeks. I'd recommend Properly to anyone."

- Jasmine C., Brisbane, QLD

Simple, Transparent Pricing

Properly

$0 / forever

All the essentials to buy or sell.

  • List One Property
  • AI Description Writer
  • Direct Buyer/Seller Chat
  • Standard Analytics
  • AI-Powered Search & Match
Get Started

Properly Pro

$499 / one-time

The professional's advantage.

  • Everything in Free, PLUS:
  • Advanced Market Analytics
  • Listing Boosts
  • AI Renovation Visualizer
  • AI Buyer Insights
Go Pro

Frequently Asked Questions

Yes. The core features for listing your property, connecting with buyers, and managing your sale are completely free. We believe in empowering homeowners without upfront costs.

We offer an optional "Properly Pro" subscription for users who want access to advanced AI tools and marketing features, like listing boosts and in-depth analytics.

Properly provides all the tools you need to market your property and connect with buyers, replacing the traditional role of a selling agent. However, we always recommend engaging a solicitor or conveyancer for legal contracts and the final settlement process.

Absolutely! All our powerful search, matching, and comparison tools are free for buyers to use.

Take Control of Your Real Estate Journey.

Stop paying high commissions and start making smarter decisions. Your free listing is just a few clicks away.

Get Started for Free